Toyota doubles down on Hybrid models

Are Toyota Hybrid cars any good

Toyota HEV models collage

Toyota hybrid – Toyota Australia will no longer sell petrol-only variants of RAV4 and all other models where hybrid-electric vehicles (HEVs) are available.

  • Petrol-only variants discontinued on nine models including RAV4
  • Hybrid-electric strategy driven by strong customer demand
  • More than half of Toyota sales next year to be HEV or BEV

While the government is trying to force everyone to drive electric cars, Toyota has made a brave, but intelligent choice. 

The move means that Corolla and Camry sedans and the Corolla Cross, RAV4 and Kluger SUVs are now 100-per-cent HEV for customer orders.

This expands Toyota’s HEV-only family to nine models. Joining Yaris Cross SUV, Corolla and Yaris hatches, and new-generation C-HR SUV. GR models continue unchanged as they are not offered with a hybrid alternative.

Toyota Australia Vice President Sales, Marketing and Franchise Operations Sean Hanley said this landmark development will accelerate a sales trend that has seen hybrid sales at record levels.

Toyota Kluger HEV

Consumer demand for HEV

“Toyota has been implementing our HEV strategy over an extended period. And remains committed to innovating across a diverse array of powertrains. Which is the essence of our multi-pathway approach to decarbonisation,” Mr Hanley said.

“This approach was central to global decisions, made in the earliest planning stages. That the 2024 new-generation C-HR and Camry models would be offered exclusively with hybrid powertrains,” he said.

“Around the same time, consumer demand in Australia for hybrid models was rising consistently. Including in 2020 when our overall hybrid share near-doubled to more than one-quarter of our total sales. And it has continued to grow ever since.

“Faced with this surging demand, we were confident in the future of HEV as the dominant powertrain of choice for most passenger cars and SUVs, which led us to make decisions that would ultimately impact on sales of petrol-only models.”

Mr Hanley said ongoing developments, including the upcoming mandated new-vehicle efficiency standard, confirmed the foresight of Toyota’s strategy.

Toyota Camry HEV

Toyota Hybrid history over two decades

“Toyota has more than two decades of experience in batteries, motors and other electrification technologies with recognised benefits for fuel efficiency and emissions.

“We have also made significant local investments to educate consumers and promote broad acceptance and demand for hybrid-electric vehicles.

“As a result, we are seeing more Australian motorists than ever embracing the practicality and smooth performance of this technology, as well as the fuel-saving benefits and lower CO2 tailpipe emissions compared with equivalent petrol-only cars.1

“Our HEV share reached a record 33.5 per cent last year and has jumped to 46.6 per cent in the first five months of this year, including 48.9 per cent in May.

“So far this year, our total HEV sales have more than doubled to 46,821 vehicles compared with the same period last year with all models continuing to attract strong demand..

“At the same time, we have worked closely with our production teams in Japan to increase supply, which has substantially reduced wait times on popular models like RAV4 Hybrid.

“Overall, we have now sold more than 430,000 HEVs in Australia since we launched the original Prius in October 2001.”

Notes

1 Results achieved in ADR81/02 combined drive cycle fuel consumption testing. Results produced in laboratory test conditions, using sample vehicles without fitment of accessories/customization. They do not reflect real world driving. Figures should only be used for comparative purposes.




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